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Benefits of goji berries for beauty

Benefits of goji berries for beauty

You're probably familiar with the concept of superfoods - those foods that contain numerous vitamins and minerals, are packed with antioxidants and have extremely beneficial effects on the overall health. Well, the superfood category includes goji berries, which have been shown to be a real beauty elixir.

If you're looking for natural products to keep your complexion healthy and beautiful that really work, you've come to the right place.

From this article you will learn what goji berries are and why it is so important to consume them, as well as introducing into your beauty routine cosmetics with this magical ingredient.

Goji fruit content - boost for skin health

Lycium barbarum, known simply as goji berries, are native to China, specifically the subtropical Ningxia Hui region, which is well-known for the longevity of its inhabitants. One of the reasons why people in this region maintain good health for a long time is the daily consumption of goji berries. And Chinese women, who we know have a complexion that seems to defy the passage of time, have been drinking goji tea for thousands of years.

Today, because people have understood the undeniable benefits of these fruits, there are crops in many corners of the world, including Transylvania. An organic goji crop is grown at the foot of the Brasov mountains, and our variety has an excellent profile, full of vitamins and antioxidants. Some of the most important compounds that can be found in Transylvanian goji berries are:

Vitamin C - one teaspoon of dried goji berries contains 15% of the recommended daily allowance of vitamin C, which is a natural antioxidant that reduces hyperpigmentation and stimulates collagen production, resulting in a noticeably improved complexion;

Polysaccharides - these compounds have an antioxidant role, helping to increase skin firmness and hydration;

Minerals - of the 22 essential minerals, half can be found in goji berries, including zinc and selenium, which are proven to improve skin health;

Carotenoids - compounds that combat photoageing of the skin, providing radiance and suppleness, they are found in many forms in goji berries, such as lycopene, beta-carotene or lutein;

Amino acids - due to their potentiating effect on proteins in the body, amino acids contribute to the repair of epithelial tissues, hydration of the skin and have a detoxifying effect;

Antioxidants - goji are extremely high in antioxidants, which fight free radicals, the effects of pollution on the skin and oxidative stress.

So we can say without a doubt that goji is an ideal superfood for nourishing the complexion.

Natural cosmetics with goji - shield against free radicals and premature aging

Free radicals are molecules that damage the appearance and health of the skin on a daily basis. In short, these molecules are made up of atoms (paired) and electrons (unpaired). To be complete, free radicals act on the skin by trying to capture electrons from skin molecules. The only way to counteract the action of free radicals is through the effect of antioxidants, which are compounds capable of slowing down and even completely eliminating molecular oxidation.

As far as premature skin aging is concerned, it is not only caused by the effect of free radicals, but also by UV rays. Topical application of natural goji-based cosmetics helps to rejuvenate the skin and repair UV damage, thanks to its high beta-carotene content. Returning to the beneficial action of antioxidants, it is worth mentioning that goji berries contain two endogenous antioxidants that are essential in protecting the skin from harmful rays: haemoxygenase-1 and metallothionein.

How can you make the most of all these benefits?

Thanks to technological advances and numerous scientific studies that attest to the effectiveness of the topical use of these fruits, goji extract is present in very high quality cosmetic products. Goji is the star ingredient of all the natural cosmetics in the GOJI REPUBLIC range, so it won't be difficult to introduce it into your beauty routine to reap all the benefits it brings.

It is recommended to use leave-in skincare products containing goji, such as serums or moisturisers. These can be part of both a simple and an elaborate routine, along with other ingredients. Goji berries have the ability to increase the effectiveness of other ingredients in cosmetics due to their high amino acid content. For example, you may notice an immediate moisturising effect, as amino acids deeply hydrate the skin.

Once you discover the benefits goji berries bring to your complexion, you won't want to use any other cosmetics in your routine. However, when buying cosmetics containing goji berry extract, it is essential to look for high quality ones so that the effects are as expected

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